Attract Bloggers From Making Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Ask any affiliate manager, network or solution provider what their goals are for the coming year, and you’re guaranteed to hear “bloggers” in their answer. Some will have a specific goal of recruiting more bloggers, while others have sales or performance targets to hit, and will be looking to bloggers to meet the marketers.

This ever-growing crop of publishers represents a huge opportunity for our industry. These people are writing unique content… about products, services, brands and stores that is read and shared by thousands of adoring fans each day… online… where they can easily insert affiliate links it’s a landscape ripe for affiliate marketing in it’s purest form!

It’s no wonder that bloggers are at the center of conversations, strategies, and promotions across our industry. Although the goverment has to list domain by country, they still spread their success all over the world.

But – why aren’t they jumping at the opportunity? I mean, c’mon, we’re all dying to give them money in exchange for a few simple links in content that they are already writing. Don’t they get it?

Here’s the deal: they DO get it. The problem is, WE don’t.

Before bloggers will trust us and want to work with us, we’ve got to lay the foundation for them – not by flashing higher commission rates that wooed EPC-driven publishers of the past – but by developing an understanding of who these bloggers are and what really matters to them.

So, here are 3 principles that managers, networks and solution providers should keep in mind when trying to attract bloggers:

1 – Respect the relationship they have built with their readers.

Bloggers work hard to create the relationships they have with their readers. Don’t expect them to say something or promote a product just to earn a commission – the relationships are more important to them than the commissions.

Learn from their example. Build a relationship with them, and work on promotions that are relevant to their audience and natural for them to talk about.

2 – Be aware of the demand for their attention.

Bloggers are a coveted bunch in the affiliate marketing community, and in the search markets, and in the CPM space… and so on. Everyone wants a piece of them.

Don’t be surprised if your emails go unanswered or your offers are ignored. You are one of hundreds of voices clamoring for their attention. Again, learn from their examples. Follow their blogs and see how they are connecting with readers – and connect with them in the same way.

3 – Appreciate their ability to “just say no”.

See point #2. You’re not the only one trying to throw money at this crowd.

Affiliate marketing needs to stand out. If we all work together approaching this group with these three principles in mind, we can show bloggers that this community offers them a variety of choices in long-term partners – not just another set of ads to run next month.

Besides, there are some tips :

• Amazon’s a-store widget is a quick start way to start selling amazon products on your website as an affiliate.
• Use banners on the sidebar, in content, and in the header and footer of your blog posts. The most popular creative sizes are available for any good affiliate program. Be sure to target the banners and links you put on your blog, relating them closely to your blog’s niche.
• Use in-line link plugins for WordPress to insert affiliate links in your blog posts.

Ways For Manufacturers Marketing Automation

What you need for writing high quality and engaging website copy

Becoming a successful online copywriter takes more than just a strong grasp of language and the ability to communicate well. Writing for the web presents a whole different ballgame from writing for the printed page, and an experienced online copywriter will understand how to capitalize on the unique aspects of web writing in order to solicit the desired response from your readers.You’ve purchased your own domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so let’s think of what it could be !

It seems to be possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website  isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you can take to write high-quality, engaging website copy that you will be immensely proud of.

1. Correct SEO Optimization. How the heck do you do this right…wasn’t there a new Panda, Penguin, etc. just in the past 48 hours? Change that to a couple years, and you’re correct. While Google does change things, their biggest updates have been to validate engagement and honor well-researched, well-written material.

Descriptions of an ideally optimized web-page is awesome, and interestingly enough, says little to nothing about “keyword density” of a page. In fact, they’ve also started thinking that keyword density is the sure way to destroy yourself in writing web copy. I couldn’t agree more. In over 5 years now of writing web content, I’ve seen a major shift from keyword focus in web content to non-keyword-focused, quality-focused factors in the SERPs.

So, in the end, my advice is to not worry about the amount of keywords you’ve used. Just throw a “few” to your writer to help them see what the theme of the page is, but don’t try counting. Think about your readers, audience, and research instead.

2. Be Descriptive. Were you ever captivated by Tolkien? That awesome author could take up to five or more pages describing a tree. You don’t need to go that far, but you do need to get descriptive with your web copy.

If this is for a product description, describe how it will help people out. For example, if you are selling an all-natural sleep aid, make sure you describe just how well it will get people to sleep without the harsh drawbacks of habit-forming prescription drugs. Use these descriptions to sell your product and make people want it.

If the copy is for your home or about page, still describe things. Describe how you came up with your product or services, describe yourself, the company, and anything else you can think of. This will instantly draw readers in and make them feel like they are already getting to know you.

3. At The Same Time, Keep It Simple. Not to contradict 2—another part of engaging content is simplicity, as well as being descriptive and creative. When you are writing engaging web copy, you need to keep it simple. If you write overly complex product descriptions or other copy, you will find that you don’t keep readers around for very long.

Many people seem to think that if you write high quality, it has to be filled with long words and industry jargon. Nothing scares customers away quicker than copy like that. It is more than fine to write copy that uses simplistic words and describes things instead of using jargon only those in the industry will know.

Kissmetrics even suggests using broken sentences. Yes, we know, that made us gasp too! They use the example of Apple and how well Apple connects with their client base and converts visitors into leads. One way is simply by using broken or even just short sentences. If you don’t feel like breaking the rules of the grammar gods, then consider just writing shorter sentences instead. (This doesn’t mean short content lengths, or shorter blogs – just more readable, simpler sentences and wording.)

4. Address The Problem. It’s simple—but I’ve seen piles of web pages ignoring the major rule of engaging website copy: addressing the visitors’ problems! You know that people are coming to your website because of one thing and one thing only – they want to know if you can help them.

Your web copy needs to show people that you can and will solve their problems. Let’s go back to the sleep aid example. You know that people will be looking for an all-natural way to go to sleep because of all the negative press out there about prescription sleep medication. Present this problem to your readers in a way such as, “Is getting and staying asleep difficult for you? It is for many people!” Then, answer the problem, “This doesn’t have to be a problem for you any longer. Our sleep aid promises to get you to sleep and help you stay asleep without any harsh consequences like prescription sleep aids!” This shows that your product will solve the customer’s problem.

5. Sub-headers: A Tool For Engagement. Sub-headers are some of the best ways to engage with readers. Seems a little strange, but you will find that sub-headers are going to help you out tremendously when it comes to getting people to read your web copy. It breaks up the monotony of reading long pieces and gives information right away as people skim through your copy.

Did you skim this to see if it would offer you anything useful? We are quite sure you did, which is a great example of what the majority of people on the web do daily. This isn’t just for blogs or your About and Information pages, but also for your product descriptions. Yes, they might only be between 250 and 500 words, but those sub-headers are going to help you out immensely. Besides, you need list domain name because in essence, a domain name is the address of your website on the Internet. Whenever your customer or prospects wants to visit your site, they will simply type in your domain name into their browser and be directed to your site.

6. Headlines – The Name of the Game. Headlines are some of the most important elements of any copy, no matter what you are writing. You need something that will convince people to click on your site when you show up in search results and then something that will entice them to buy from you. If you are unsure about how to write a headline, consider writing the first one that comes to your mind and then write two extras; you may find a better one that way and it will get your creativity juices flowing pretty well!

7. Bullet Points Are A Winner. Who doesn’t love a good bullet point list? Bullet points are a great way to follow one of Copyblogger’s suggestions for writing seductive web copy: write about the features your product holds but in such a way that people can skim through and get the necessities without having to work through several lines or paragraphs. 

You can also do this for the list of objections you may be addressing and answering for your customers. Whatever the copy, use some bullet points. People will love you for it and will be more likely to purchase a product they can quickly learn about instead of one that they have to work to understand.

8. Smarter Than a Fifth Grader? Oops. Like we mentioned earlier, you need to write your content in a simple manner. You must make sure it can be read by anyone. In fact, many suggest that you need to write at more of a fifth-grade level because of the average reading level.

Write your descriptions in laymen’s terms so anyone who happens across it will know what you are selling. If people have to work hard to understand what your copy is saying, they aren’t going to stay around for long. Someone’s reading level might even be quite high, but many people don’t want to work too hard when they are on the Internet – remember this as you start crafting content for your website.

9. Establish The Expert. When writing engaging, high-quality web copy, you must establish that you are an expert. Describe any pertinent information about your product, give statistics and other data to back it up, and always make sure you write in an authoritative tone. If you sound like you aren’t too sure about something, people aren’t going to believe you know your field.

You don’t want that to happen, so instead of feeling hesitant, feel confident. You might be the smartest person in your field, but that can be easily masked if you write in a manner that doesn’t sell yourself or your product. Don’t worry about sounding snobbish – sell your product and tell people why it is the best product out there.

10. Write For Your Audience. Lastly, but most importantly, know who you are writing for before you write content. This is a mistake some seem to make because they have yet to research the audience they hope to reach.

If you are an older individual but are hoping to get your product and service into the Millennial crowd, you need to make sure you truly understand how to reach them. Take some time to research what they like, how they talk, and what websites are their favorites. This goes for any age range or customer background. If you are writing for a counterculture, make sure you understand them. This is crucial to great web copy. Research, research, and research some more!

In Closing

Following these ten steps will help you write some really great, engaging copy that will sell your business, product, and services. If you are still unsure about writing engaging copy, take some time to practice. As the adage says, practice makes perfect! Have fun and start crafting some wonderful copy. An effective online copywriter must learn to be creative while at the same time communicating his message in a web-friendly style and format. If you don’t have the experience or time to produce effective copy yourself, a copywriting service can partner with you to create written copy that keeps your audience engaged.